Session 2: Product Development - How to make it happen!

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Vignette: Insights from Clinician Innovators - Product Development Challenges and Lessons Learned

Shawn Gage, PA-C                             
Founder, Director of Clinical Operations, InnAVasc Medical, Inc.

David Gomez, CRNA                        
CEO/CTO, Infinitus Medical Technologies

Angela LaRue, RN                              
Founder/CEO, A LaRue Company
Nurse, Forsyth Plastic Surgery

Chuck Scarantino, MD                    
Co-founder, Lucerno Dynamics, Inc.
locum tenens, radiation oncologist


Session 2: Product Development - How to make it happen!

Session summary: The goal of this sessions is to explore how clinicians can navigate developing their idea, spanning early ‘napkin sketch’ solutions, to customer discover, prototyping, intellectual property, and other topics. Navigating product development can be overwhelming, especially for the inexperienced. Panelists will share their experiences and teachable moments from mistakes and failure.

Moderator:
Bryant Moore, Ph.D.
Director, Strategic Partnerships, University of North Carolina at Chapel Hill, Office of Technology Commercialization

Panelists:
Candice Curtin, RN, BSN, WCC, DWC, OMS
CEO/Founder, Pressure Dx, LLC
Director, New Hanover Regional Medical Center Wound Care Clinic

Bob Dieterle
Director, Digital Health Venture Studio, Eshelman Institute for Innovation at University of North Carolina at Chapel Hill

Allison London Brown
CEO, UVision360, Inc.

Bill Perry
CEO, Deep Blue Medical Advances, Inc.
Founder/Exec. Chair, Hybridge Medical, LLC

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Session 1: Problem Discovery Microsprint

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Session 3: Market Translation & Commercialization